the third generation of Van Cleef & Arpels descendants and female designer

Freda Giannini carried out a breakthrough design and management with the unique self-confidence and firmness of Italy women. Her virginal show, from conceiving to making a garment, took only 10 weeks. This series includes stiff silk trousers, zebra jacket and ultra short hot pants, showing a pliable atmosphere, far away from the landmark design that Gucci touches before. Gucci seems to be “dignified” and even worried that such Gucci is too dignified.

In the face of external questioning, Freda Giannini did not care. “I want to maintain” sexy “characteristics, but not in such an exaggerated way. Age will exaggerate two words from Gucci’s vocabulary. “For this confident female designer, nudity is not sexy, and a woman who can control herself is a real Gucci woman. I wonder if this designer has changed the essence of Gucci style. People are looking forward to seeing more of her. Brand history

In 1918, Adele Casa Grande opened a leather store in Rome, specializing in the production of high quality fur products. Founded in 1925, Van Cleef & Arpels is famous for its luxurious fur. After their death, Eduardo Fendi took over the family business by their five pin. In 1965, the famous designer Karl Lagerfeld joined in to improve the design of Van Cleef & Arpels fur fashion. After that, Sylvia, the third generation of Van Cleef & Arpels descendants and female designer, designed the “Law Club”. Today, Van Cleef & Arpels’s products range from women’s clothing, underwear, perfume, furniture, and so on, especially with luxury fur and classic handbags.

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